Digital Automation and Customer Experience Developments Pressure Legacy Banks
Pressure continues to increase on retail banks to provide customers with a seamless and enjoyable digital and voice automated experience. First, SAS studies show that more than 7 million people, or 12% of all UK banking customers, started using a digital service for the first time since the pandemic and 25% of UK-based customers plan to never set foot in a local branch again.
Then, Coinbase reveals its has increased its support staff headcount by 5x and that it will deliver 24/7 phone support and live messaging by the end of the year. It also announced the acquisition of customer support platform Agara, an AI-powered support platform with operations in the India and U.S. New platforms supporting emerging technologies like crypto double down on creating a great experience, banks are attempting to play catchup.