Digital Automation and Customer Experience Developments Pressure Legacy Banks

Newer Financial Platforms Invest Heavily in Automation, CX

Digital Automation and Customer Experience Developments Pressure Legacy Banks

Pressure continues to increase on retail banks to provide customers with a seamless and enjoyable digital and voice automated experience. First, SAS studies show that more than 7 million people, or 12% of all UK banking customers, started using a digital service for the first time since the pandemic and 25% of UK-based customers plan to never set foot in a local branch again.

Then, Coinbase reveals its has increased its support staff headcount by 5x and that it will deliver 24/7 phone support and live messaging by the end of the year. It also announced the acquisition of customer support platform Agara, an AI-powered support platform with operations in the India and U.S. New platforms supporting emerging technologies like crypto double down on creating a great experience, banks are attempting to play catchup.

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